With a population of almost 74,000 and an urban area of 104km2, Alba Iulia has a population density of 713 per km2. Alba Iulia is located by the Mureş River in the heart of Transylvania in the central part of Romania. Cultural heritage and tourism are of significant importance for Alba Iulia. The historical centre is highlighted as a geometric centre and also as the core of the urban organisation. The Alba Carolina Citadel, the most representative Vauban Citadel in Romania, outlines the city of Alba Iulia. After a series of large rehabilitation projects over the last decades of more than €70m, financed by EU funding (ESIF), the Municipality has enhanced the city’s cultural heritage and provide the opportunity for both citizens and tourists to explore an area.