Author: ISOCARP Institute

D10.5: List of targeted media and partnerships

The deliverable 10.5, List of targeted Media and Partnerships, was submitted by ISOCARP in April 2019 and contains the description and list of targeted media (channels) and partnerships. Following, the executive summary of the deliverable:

“This deliverable identifies the target audiences, media channels and media partnerships. The objective of WP10 is marketing and communication of the project at the local/regional level and broad dissemination of the project outcomes across Europe. Furthermore, the activities related to dissemination, marketing and exploitation are described.

By using appropriate media and tools in each city and for each target audience, project results are shared and promoted through adapted dissemination activities. An analysis of media channels and how to reach them are described in section 3.

Chapter 05 contains an excerpt of the working document in the internal project environment which lists targeted media channels and partnerships at the international and local level. The list will be reviewed and updated constantly by the task lead in collaboration with all project partners.

D10.4: Project leaflet in local languages

The deliverable 10.4, Project leaflet in local languages, was submitted by ISOCARP in April 2019 and contains the English general project flyer, and the city-specific leaflets in both English and respective local language. Following, the executive summary of the deliverable:

“The main objective of WP10 is the effective communication and dissemination of the +CityxChange project across stakeholders and the general public. A wide range of working dissemination tools and materials will be established within the first year, serving as a support for both internal project communication and reaching out to external stakeholder and the general public.

This document describes the context of the deliverable 10.4; project leaflets in local languages. It is an initial flyer about the project for an overall project overview and an adapted localised version for all cities within +CityxChange. The dissemination material of deliverable 10.4 is translated by the LHC and FC and made available in all project languages. Two types of leaflets are created: The first is a general flyer which describes the broader context of the project. The second consists of one general page about the project and a back with city-specific information of each individual city and the context and project location. The produced flyers are the first part of the press kits which will be developed in deliverable 10.7 (M12) and regularly updated. The English versions of the leaflets are mainly for international presentations of +CityxChange, while the local language versions can be used for local and national events.”

D10.3 Project website and social media

The deliverable 10.3, Project website and social media, was submitted by ISOCARP in April 2019 and contains the concept and structure of the project website and social media. Following, the executive summary of the deliverable:

“The project website of +CityxChange is the central tool for general dissemination of the project. It was extended from the initial status of the proposal stage to incorporate further information, more detailed structure, and the different project elements and to provide comprehensive and user-friendly information and knowledge sharing platform. The updated website will be constantly adapted and expanded throughout the project. Furthermore, a concept for the use of social media is developed, centred around the project Twitter account: +CityxChange (@plusCities).

The website development and upkeep is located in WP10 Communication and Dissemination and is directly linked to Task 10.2. The process is led by ISOCARP, building upon the information and news provided by all project partners. The use of social media is a project-wide activity which is also led by ISOCARP but highly relies on the widespread participation among the partners.

This deliverable provides an overview of the goal and target groups of the website, the content structure, as well as the already implemented and planned elements which will be added to the website when they are formally launched. While the primary framework of the website shall remain consistent over the course of the project, it shall not be understood as a static product but instead as one which is flexible and evolves and adapts over time through new additions and alterations based on the overall project development. Furthermore, the concept and target groups for social media are further elaborated.

Simultaneously to this description, a guideline is produced and shared with all partners which specifies the procedures to submit information and share news through the different channels, as well as how to submit and track attended events, both internally and public on the website.”

Alba Iulia

With a population of almost 74,000 and an urban area of 104km2, Alba Iulia has a population density of 713 per km2. Alba Iulia is located by the Mureş River in the heart of Transylvania in the central part of Romania. Cultural heritage and tourism are of significant importance for Alba Iulia. The historical centre is highlighted as a geometric centre and also as the core of the urban organisation. The Alba Carolina Citadel, the most representative Vauban Citadel in Romania, outlines the city of Alba Iulia. After a series of large rehabilitation projects over the last decades of more than €70m, financed by EU funding (ESIF), the Municipality has enhanced the city’s cultural heritage and provide the opportunity for both citizens and tourists to explore an area.



The most problematic issue for Võru town is that people are moving out from Võru town to surrounding municipalities or bigger cities in Estonia. The centre of Võru and heritage area is week and poor from activities, which is why people are moving away from the centre to live in the suburb areas of the town. As there are no universities in town, young people move to other towns in Estonia or abroad. Insufficient public transport, is also an important factor, in residents moving to larger cities. There is urgent need to bring people and life back to city centre, to make heritage area attractive place to live and have business and to reconstruct buildings to make them more energy efficient.


The Municipality of Smolyan is situated in a mountainous region in South Bulgaria on 1000m above sea level, in the heart of the Rhodope Mountains, near on the Greek-Bulgarian border. Smolyan is 250km away from the capital Sofia and 100km from the second largest city in the country – Plovdiv. The cross-border checkpoint with Greece (Zlatograd-Thermes) is situated only 55km from Smolyan. The opening of another point in the near future – Elidge border checkpoint, only 30km away from Smolyan, is on the way, which will be the fastest
link with Xanthi and the Northern Aegean coast.



The Municipality of Pisek has a population of approximately 30,000, an urban area of just over 63km2 and a population density of 475 per km2. Písek is considered a mid-sized city situated in the South-Bohemian Region of the Czech Republic, approximately one-hour travel time to Prague. Its economy has been significantly strengthened by foreign direct investment (FDI) in the industrial zone north of the city, with strong influences from the automotive industry and electro-technics. The Technology Centre Písek and Centre of Low Energy Buildings are two innovation centres built as ‘brownfield site investments’ at a total investment cost of €40M.


Sestao City has a population of approximately 28,300 (2016) with an urban area of 3.5 km2 giving with a population density of 8,085 persons per km2. Sestao is located in Bizkaia, one of the three provinces of the Basque Country. Situated on the left bank of the Nervion River, Sestao belongs to the shared conurbation of Bilbao, Barakaldo, Portugalete and Santurtzi. The city is very well connected to the surrounding communities through road, rail and metro, and a future tram development, which will connect the city to the Leioa Campus
of the University of the Basque Country, making the commuting system more efficient and sustainable through an intermodal station.


Located on the western periphery of Europe, within close proximity to Shannon International Airport and Shannon Foynes Port, Limerick is Ireland’s third largest city and designated as one of Ireland’s Gateway Cities under the National Spatial Strategy (2002); it has held the title of Ireland’s Smarter Travel Demonstration Area since 2012. The city has excellent
connectivity with the other large urban centres of Ireland through high-quality road and rail networks. Limerick’s historic core, within the contemporary urban centre has grown in a sustainable and resilient manner that has harnessed the unique location as one of international importance.